Twitter, with good reason, is on the rage these days. It allows you to get your message across to a large amount of people you normally wouldn't be able to reach offline. ..

In a real life example, Tom opened his own Crème brulee cart in Toronto, Ontario. Along with his regulars, he noticed a fair amount of newcomers. How had these new strangers, or customers in a business sense, found his cart? They read about it on Twitter.

For the cart owner, Tom, who admitted he didn't understand the purpose of Twitter, the beauty of digital word-of-mouth marketing was clear. Once he signed up for an account, he noticed his Twitter followers number going up daily. He's now at roughly 6,000 followers who wait for him to post the deal of the day and announce his location.

Since Tom has signed up to Twitter, he's quit his day job as a carpenter to keep up with the steady demand. This is just one example of how many business owners, small or large, are using social media to benefit themselves. It's a free promotion and advertising tool within a blink of an eye.

This is just one example of how Twitter can benefit your business. Other examples include:

- Looking to hire new employees? Send out a tweet to your followers with what exactly your looking for. If one of your followers see this tweet, and know a friend who might be interested, they'll re-tweet it for you.

- Need to build a buzz for an event? Or are you getting ready for a blowout sale in a couple of weeks? Let that masses know about it on Twitter. All it takes is one person with a lot of followers who has the potential to reach out to thousands of people.

- Building links to a small business Web site? Follow people who can help you out, engage in the community and when they call for help/suggestions, offer yours.

Twitter is there to benefit you, the business owner. It's a great way to gain new customers and let people know who you are. If you haven't already, sign up for Twitter today and see what it can do for you.

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